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5th Packaging Inspiration Forum: Trends and Consumer Behaviour

Trends in the packaging industry and the increasingly rapid changes in consumer behaviour were the overriding themes at the 5th Packaging Inspiration Forum, held by the PrintCity Alliance in Hamburg on 26 and 27 February 2018.

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150 experts from every segment of the packaging industry met at the 5th Packaging Inspiration Forum in Hamburg The subjects addressed included not only changes in society, but also e-commerce, digital printing, Industry 4.0 and new finishing Technologies.

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The one-and-a-half days of the event offered an ideal opportunity for further discussion of the presentations, breakout and panel sessions. The event achieved 150 visitors, a record number. As in previous years, the Grand Elysée Hotel was the ideal venue.

 

Trends in the packaging industry and consumer behaviour

Trends in society are changing at a breathtaking rate, heading consistently in multiple, often seemingly contradictory, directions. It is consequently becoming increasingly difficult to distinguish between real trends and hypes. Technical development, very largely driven by digitisation, is likewise making rapid progress.

In a series of presentations, the speakers approached these topics from widely different angles, thus providing inspiration and ideas. The subjects addressed in this context included not only changes in society, but also e-commerce, digital printing, Industry 4.0 and new finishing technologies. Because there are no stock answers, ideas and options for business action could only emerge from a discussion of a broad range of viewpoints.

The first day therefore ended with a panel discussion. Which megatrends will have the strongest influence on the packaging industry in the coming years? And how are businesses gearing up for them?

 

Record attendance at the 5th Packaging Inspiration Forum

“We are amazed that the event met with such a great response and that we were able to welcome so many guests,” said Rainer Kuhn, Managing Director PrintCity, summing up the Alliance’s satisfaction. “The 150 participants even took us to our capacity limits, and we were unable to accept all the registrations we received.”

The large number, plus the diversity of participants, provided a wide range of inputs, including those from brand owners, agencies, packaging manufacturers and suppliers. 

Good numbers in each industry category ensured that all viewpoints were shared at this event. Everyone found interesting discussion partners and made new, valuable contacts.

This was also reflected in the very lively discussions throughout the event and at the Networking Dinner.

 

6th Packaging Inspiration Forum in Autumn 2019

The next Packaging Inspiration Forum will be held in Autumn 2019. The PrintCity Alliance is considering staging two events - in both the North and South of Germany.

 

Trends and consumer behaviour:

150 experts from every segment of the packaging industry met at the 5th Packaging Inspiration Forum in Hamburg

The subjects addressed included not only changes in society, but also e-commerce, digital printing, Industry 4.0 and new finishing Technologies.

2018_PIF5_0Q3A2905_screen.jpg

Trends in society and their impact on colour and design in the packaging industry

Julia König, Designer, LEONHARD KURZ & Filip Roscam, Design Director, Merck

Hype or trend? The zeitgeist is subject to rapid change. Generation Z is increasingly determining trends in design and colour.

The box-in-box illustrates how these trends impact design.

 

Panel discussion: Consumer behaviour and megatrends

Tom Müller, Group Intelligence, Moderator

Many questions from the audience revolved around digitisation. But participants were also greatly interested in demographic change and the growing awareness of sustainability.

 

Fight for Excellence – Return to the senses

Honory Senator h.c. Günter Thomas, Managing Director, & Julia Groll, GT Trendhouse 42 and GT Produktion

Realistic and high-quality: Print products derive their full impact from authenticity and continuity.

Perfect multisensory Systems!

 

e-Commerce – Requirements imposed on packaging

Maximiliane von Klitzing, Consultant, Pacproject

Maximiliane von Klitzing took listeners along on a consumer’s journey from product search, to ordering, all the way to shipping and receipt of goods.

E-commerce simply is much more than just good transport packaging!

 

Customer Touchpoint #1 – Part of the brand experience: Packaging

Michael Weber, Director Corporate Marketing, THIMM Group

Intelligent packaging creates an unboxing experience for the customer. In this context, innovations like single-material solutions and multi-use packaging make an important contribution to sustainability. New marketing options can be accessed by means of upselling. Digital printing is playing a continuously growing role in this Segment.

 

Breakout-Session: Transport packaging

Dennis Grotian, Metsä Board

The personalisation and finishing of transport packaging expands the unboxing experience. Various samples, from classical 4c printing to enhanced personalisation in digital printing, as well as potential use scenarios demonstrated current and future possibilities.

 

Breakout-Session: Mock-up – Rapid Prototyping

Christian Schumacher, LEONHARD KURZ

Also, or possibly especially, in the age of digitisation, haptic experiences are irreplaceable. Only using the “living object” can the right decisions be made in terms of design, finishing, colour and shape. But how do realistic mock-ups fit in with time-to-market requirements?

 

Breakout-Session: Packaging design and implementation

Alexander Dort, Designer & Media Producer

A new candy box is a shining example, not only because of its shape, but also because of its optical and haptic effects. The new label and a highly enhanced sample folder were also presented. As customary for detailed tutorials: descriptions of the production process and materials were included.

 

How do we get to the packaging of the future?

Jörg Kuhlmann, Consulting Director & Nils Hoffmann, Business Development, Pacproject

The Trend connector helps to “translate” consumer trends into packaging requirements. With the PackagingWheel®, the various requirements are systematised and evaluated based on a planned product package.

 

Making packaging and sustainability a management issue

Micha Goes, General Manager, pacoon

A consistent sustainability concept can only succeed with the express commitment of company management. The changes are far-reaching and they affect many areas of a company. But the impact is tremendous!

 

360° Fantastic Packaging Creation – The optimum process from idea to market

Oliver Renz, Head of LSD Hamburg & Jürgen Hein, Head Sales & Consulting, LSD

Integrating all decision-makers involved in a process can be a success with digitalised workflows. Industry 4.0 is the key to success in packaging development.

Augmented Reality

The possibilities of this fascinating technology are virtually endless, as numerous examples from all over the world Show.

 

CONSUMER FIRST!! Packaging Design Experience: Attract, Communicate, Convince!

Charlie Calvert, Creative Director, Brandpack

The customer should be at the centre of all considerations. But what does that mean in concrete terms for the packaging?

 

Agile brand management – Even in the Old Economy?!

Andreas Milk, General Manager, MILK Food & Design

The mobile Food Innovation Lab delivers rapid results “from the road” for brands, manufacturers and retailers.

A paradigm switch in product and packaging development.

 

Record attendance at the 5th Packaging Inspiration Forum

“We are amazed that the event met with such a great response and that we were able to welcome so many guests,” said Rainer Kuhn, Managing Director PrintCity, summing up the Alliance’s satisfaction. “The 150 participants even took us to our capacity limits, and we were unable to accept all the registrations we received.”

Rainer Kuhn, General Manger, PrintCity Alliance

 

Companies and organisations represented at the event

Achilles veredelt / All4Labels / Beiersdorf / Bertelsmann, Topac / Bischof + Klein / BlueBioTech Int. / Bösmann Medien und Druck / brandpack / Bräutigam Medien / Breitsamer und Ulrich / Brita / Buss Fertiggerichte / Canon / Carl Kühne / Cavendish & Harvey Confectionery / Constantia Teich / Delkeskamp Verpackungswerke / DFTA / display Verlag / Messe Düsseldorf (drupa) / E. Michaelis & Co. / Edelmann / EILKEN brand building & design / Elbe-Label Jürgen Diederichsen / Epple, Sicolor / EUWID Europäischer Wirtschaftsdienst / f:mp. - Fachverband Medienproduktioner / Factor Design / FarbWerk / Fedo Pack / Feldmühle / Flint Group / foodforplanet , Josera / Giesecke+Devrient Currency Technology / Gissler + Pass / Gollnest & Kiesel / GRÄFE Druck / Graphischer Betrieb Gieseking / Grieger / Gundlach Verpackung / Günter Thomas Trendhouse 42 / Halle Karton / Heidelberger Druckmaschinen / Highlight Media / IST METZ / Kartonveredlung Knapp / Kneipp / Köln Messe (Pro Sweets) / LasX, Dr. Wirth / Leonhard Kurz / Lohmann Druck / LSD / M.I.L.K. / Mankiewicz / Merck / Metsä Board / Migros-Genossenschafts-Bund / mlv Werbeagentur / MM Packaging / MMP Neupack / Model Kramp / Montblanc Simplo / Motor Presse / Multi Packaging Solutions Services / NürnbergMesse (FachPack) / Ostfriesische Tee Gesellschaft Laurens Spethmann / P. Keppler Verlag (Verpackungsrundschau) / pacoon strategie + design / pacproject / Pahnke Markenmacherei / Papier Union / Papyrus / Parsa Haar- und Modeartikel / Peter Schmidt Group / pfc premium film company / Plantamedium / Prinamo / Produktionsbüro Romey von Malottky / Rattpack / Reed Exhibition (VISCOM) / Remtsma Cigaretenfabriken / Ropelius. Marke und Design / spacelab-1 / Steinemann Technology / Swiss Krono TEX / taste! brand identity / Tchibo / tesa / THIMM / TILISCO / TRACK / TRAFFIC Productions / U. Günther / Unilever / VollherbstDruck / VSF&P / Weilburger Graphics / Winter & Company / Xing


 

About PrintCity GmbH & Co. KG:

PrintCity is a strategic alliance recognised as the “connection of competence” across the entire printing and packaging value chain, promoting the value of print and packaging.

In a dialogue with all stakeholders in the value chain, its objective is to promote and develop the value of print and packaging: brand owners – agencies and designers – printers, converters and finishers – suppliers.

Close collaboration between specialists enables members and project partners to implement highly demanding projects, pushing the limits of what is technically feasible and offering the market a comprehensive knowledge and competence base.

We deliver value to customers by gathering and sharing leading global know-how within a network.
We deliver knowledge via seminars, trade fairs, project studies, tutorials, publications and electronic platforms.
We maximise synergies to develop our industry effectively and cost-efficiently.

 


 

ATTENTION: Please observe our holiday closure

 

 

 

Dear Sir or Madam,
 
Please note that our office will be closed from Monday, 30.10.2017 until Wednesday, 01.11.2017 due to public holidays. During this period there will be no shipments. Our office will resume business on Thursday, 02.11.2017.
 
We kindly ask for your incoming orders in due time.
 
Please also forward this e-mail internally to all responsible contact persons.
 
Thank you very much for your comprehension. We are looking forward to our continuing successful collaboration.
 
Your WEILBURGER Graphics team

 


 

English lacquer training 2016:

We are very pleased to inform you regarding an English lacquer training:
 
From Monday, 13. June 2016 until Tuesday, 14. June 2016 we are planning an English lacquer training. However, please observe that the main focus of the training is technical application.

Agenda:

Monday, 13.06.2016
1:00 p.m. Greeting at WEILBURGER Graphics G. Korbacher / A. Dürr
1:15 p.m. Company presentation J. Kibler
2:15 p.m. Company tour J. Kibler / Dr. J. Richter
3:00 p.m. SENOLITH® dispersion coating ABC J. Kibler
4:30 p.m. Drive to the hotel  
7:00 p.m. Common dinner  
     
Tuesday, 14.06.2016
10:00 a.m. SENOLITH® UV lacquer ABC J. Kibler
12:00 Lunch snack  
1:00 p.m. Lab training water-based coatings T. Zeihe / P. Eckenbrecht
2:00 p.m. Lab training UV lacquers T. Rathschlag / R. Paulus
3:00 p.m. Open discussion  
3:30 p.m. End of lab training  


Please also observe that we charge 95,00 € for the training per person. In this amount the training documents, a certificate of participation as well as the catering during the seminar and a networking dinner is included.
 
Please also observe that the number of participants is limited. That’s why we advice a contemporary application. If the training is already fully booked we will consider your participation for the next training.
 
Registration under: info@weilburger-graphics.de

 


WEILBURGER Graphics will exhibit at the UV DAYS of IST METZ, June 15 - 18, 2015

LED & UV lamp in sheet-fed offset printing
A UV guitar will be printed live on our in-house sheet-fed offset press. Process colours are LED inks, inline finishings are UV coating systems. At the printing demonstration, both the curing with LEDs and UV lamps will be shown.

LED & UV lamp in label printing
LED UV systems have long been a hot topic among printing experts. Which speeds are feasible with LED UV? Which advantages do they offer for special fields of application? We will answer your questions and show the practical use of LED UV systems in flexographic printing.

UV inkjet 3D varnishing
Fast and easy finishing with a digital UV spot varnishing system: It allows for the partial application of
extremely thick layers of UV varnish (from 8 up to 100 μm) and hence enables a new segment of print
finishing.
 

The daily programme from 15 - 18 June 2015 is offered in German and English. It will be complemented by an exhibition of innovative printing technologies of our renowned partners in the UV EXPO.

In the Innovation Corner, industrial design as well as UV applications apart from the printing industry will be highlighted. Furthermore, our UV LOUNGE offers the possibility to talk to other printing experts in a relaxed atmosphere.

Registration and further information: www.ist-uv.com/uvdays

 


English lacquer training 2015:

We are very pleased to inform you regarding an English lacquer training:
 
From Thursday, 07. May 2015 until Friday, 08. May 2015 we are planning an English lacquer training. However, please observe that the main focus of the training is technical application.

Agenda:

Thursday, 07.05.2015
10:00 Greeting at WEILBURGER Graphics G. Korbacher / A. Dürr
10:15 Company presentation J. Kibler
11:00 SENOLITH dispersion coating ABC J. Kibler
12:45 Lunch snack  
13:30 Company tour J. Kibler / Dr. J. Richter
14:15 SENOLITH UV lacquer ABC J. Kibler
16:30 Drive to the hotel  
19:00 Common dinner  
     
Friday, 08.05.2015
10:00 Lab training water-based coatings L. Anger / P. Eckenbrecht
11:00 Lab training UV lacquers T. Rathschlag / R. Paulus
12:00 Lunch snack  
12:30 Open discussion  


Please also observe that we charge 95,00 € for the training per person. In this amount the training documents, a certificate of participation as well as the catering during the seminar and a networking dinner is included.
 
Please also observe that the number of participants is limited. That’s why we advice a contemporary application. If the training is already fully booked we will consider your participation for the next training.
 
Registration under: info@weilburger-graphics.de

 


ATTENTION: Please observe our holiday closure



Dear Sir or Madam,
 
The year 2014 is coming to an end and we would like to inform you regarding our office hours during the coming holidays:
 
Please note that our office will be closed from 24.12.2014 until 06.01.2015 due to stocktaking and Christmas holidays/New Year.

Last day of shipment will be 22.12.2014. We will resume business on 07.01.2015
 
Please also forward this e-mail internally to the responsible contact persons.
 
Thank you very much for your comprehension. We are looking forward to our continuing successful collaboration.

 


WEILBURGER Graphics at interpack 2014



In just a few weeks the gates for interpack in Düsseldorf open again from 08. May until 14. May.

As the world's leading trade fair, interpack is the major inspiration for the packaging industry and all related process technologies.

Differentiation at the Point-of-Sales by Value Added Packaging

Under this motto we will have our debut together with further members and partners of the PrintCity alliance on the interpack at a joint stand.
Our fair stand is located in the PrintCity area hall 11 - booth B04.

The WEILBURGER Graphics exhibition team is looking forward to your visit and we already wish you an interesting and convenient time at interpack.

Kind regards,

WEILBURGER Graphics GmbH
A MEMBER OF THE GREBE GROUP

Your exhibition team

 


English lacquer training 2014:


We are very pleased to inform regarding an English lacquer training:
 
From Thursday, 15. May 2014 until Friday, 16. May 2014 we are planning a lacquer training in English for our English speaking customers subsequent to the Interpack (08. May – 14. May.2014). Please find attached the corresponding agenda. However, please observe that the main focus of the training is technical application.

Agenda:

Thursday, 15.05.2014
10:00 Greeting at WEILBURGER Graphics G. Korbacher / A. Dürr
10:15 Company presentation G. Korbacher / A. Du?rr
11:00 SENOLITH dispersion coating ABC J. Kibler / B. Schäfer
12:45 Lunch snack  
13:30 Company tour J. Kibler / Dr. Jutta Richter
14:15 SENOLITH UV lacquer ABC J. Kibler / B. Schäfer
16:30 Drive to the hotel  
19:00 Common dinner  
     
Friday, 16.05.2014
10:00 Lab training water-based coatings L. Anger / M. Klopf
11:00 Lab training UV lacquers R. Paulus
12:00 Lunch snack  
12:30 Open discussion J. Kibler / B. Schäfer


Please also observe that we charge 95,00 € for the training per person. In this amount the training documents, a certificate of participation as well as the catering during the seminar and a networking dinner is included.
 
Please also observe that the number of participants is limited. That’s why we advice a contemporary application. If the training is already fully booked we will consider your participation for the next training.
 
We are looking forward to welcoming you during our training at our premises and if you have any further questions please do not hesitate to contact us.

 


WEILBURGER Graphics will exhibit at the UV DAYS of IST METZ, June 17 - 20, stand No. 16

From 17-20 June the sixth UV DAYS of IST METZ GmbH will take place. This year, the international event on the topic of UV technology focuses on multi-functionality and sense perception. Together with renowned partners from the printing industry IST METZ GmbH will present a programme for you to see, hear, touch and taste.

On different printing presses the company will show recent and future opportunities UV technology offers. A future-oriented and multifunctional folded box manufactured in UV sheet-fed offset appeals to all the senses at the point of sale. Advertising features include the use of new and interactive media. Further highlights are 3D varnishing in UV inkjet, digital label printing and LED UV technology on a flexographic printing press.

The programme will be concluded by further information and demonstrations about the topic “Future of Print”, e.g. interaction and printed electronics.

Date: June 17-20, 2013, 10 am - 5 pm
Location: IST METZ GmbH, Lauterstr. 14-18, 72622 Nürtingen, Germany

Participation in UV DAYS is free of charge.

Register now online at www.ist-uv.com/uvdays.
 


Increased usability period for dispersion coatings


Dear customer,

Herewith we would like to inform you that after intense testing procedures on all our produced coatings we have been able to increase the usability period for most of our products from 6 months to 12 months.

Due to our large number of products and product families we have waived making a detailed listing. You will be able to recognize the concerned products in the printed information regarding usability on the product label, such as seen in the example attached:



The corresponding technical data sheets will also contain the information regarding increased usability period in page 2.

With this adjustment we have met the market’s expectation for a maximum warranted usability period of our products.

Should you have further input regarding how to optimize our products and/or services we would be happy to receive a short feedback. We look forward to continuing a successful collaboration.

 


ATTENTION: Please observe our holiday closure



Dear Sir or Madam,
 
The year 2012 is coming to an end and we would like to inform you regarding our office hours during the coming holidays:
 
Please note that our office will be closed from Thursday, 20.12.2012 until Tuesday, 01.01.2013 due to stocktaking and Christmas Holidays or New Year. During this period there will be no shipments. Our office will resume business on 02.01.2013.
 
We kindly ask for your incoming orders in due time. The last shipping day in the year 2012 is Wednesday, 19.12.2012.
 
Please also forward this e-mail internally to the responsible contact persons.
 
Thank you very much for your comprehension. We are looking forward to our continuing successful collaboration.

 


Newsletter No. 2 – Drupa 2012


Dear Sir or Madam,


For the fourth time WEILBURGER Graphics will participate in the drupa activities from PrintCity.


The PrintCity theme for drupa is: PRINT: SEEN! LEAN & GREEN. Under this headline, our alliance drupa ‘hot topic’ visitor attractions are located close to each other in the centre of Hall 6, surrounded by the members & partners in a shared networking environment:

  • Digital & Offset Printing – The best of both worlds
  • Tune-Up Your Web Press – Extending web printing performance
  • Lean & Green Opportunities – Improving economic & environmental performance
  • Value Added Printing & Packaging – Emotional experiences and new functionalities

 

In the frame of the Connection of Competence philosophy you will receive on the booth of WEILBURGER Graphics detailed information regarding inter alia Value Added Printing & Packaging.


WEILBURGER Graphics GmbH

A MEMBER OF THE GREBE GROUP

 

Your trade fair team

 


Newsletter No. 1 – Drupa 2012


Dear Sir or Madam,

During DRUPA 2012 from 03. May until 16. May 2012 we will present our latest product developments under the motto:

safe printing – safe packaging

In this newsletter’s issue we would like to inform you regarding our booth number during Drupa:

hall 6, aisle C, stand 33


WEILBURGER Graphics GmbH disposes of an exhibition area of 49 sqm. In addition, we can benefit from the Shared Area of PrintCity with a total size of approx. 250 sqm.




WEILBURGER Graphics GmbH
A MEMBER OF THE GREBE GROUP

Your trade fair team

 


Imports from Japan


Dear Sir or Madam, 
 
We are following with tremendous dismay the current events in Japan.

Our deep sympathy is with all victims and their families, our colleagues and friends in Japan and the whole Japanese people in these difficult times.

From today’s point of view we do not see any impairment regarding our delivery capacity as we do not purchase any raw materials from Japan.

Furthermore we are in close contact with our raw material suppliers – especially in neighbouring countries such as China, Thailand, Indonesia, Vietnam, Philippines, Taiwan, Korea, America, Alaska, Canada, New Zealand and Australia – in order to ensure that no contaminated products from the region affected are delivered by pre-products from our raw material suppliers.

At the moment enquiries with our partners regarding this topic are already underway.

We certainly continue observing the situation in Japan and we will react on all possible changes with reasonable care and we will keep you informed.

Please check out the following link of the customs office with a statement regarding import of goods:
http://www.zoll.de/a0_aktuelles/a0_meldungen/vub_stoerfaelle_jap_atomanlagen


For more information, please check out the website of “Bundesamt für Strahlenschutz” (federal office of radiation protection):
http://www.bfs.de/de/kerntechnik/papiere/japan3.html

Best regards,

WEILBURGER Graphics GmbH
A MEMBER OF THE GREBE GROUP

Am Rosenbühl 5
91466 Gerhardshofen
GERMANY

Telephone: + 49 (0) 9163 9992-0
Fax: + 49 (0) 9163 654

E-mail: info@weilburger-graphics.de

Gerhardshofen, 21.03.2011


Günter Korbacher
(Managing Director)

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